It all started with some dirty towels in the 1980s. (The oil and gas industry’s biggest lobbying group isn’t keen on TikTok, apparently.) One corner of the Twitter universe was not having API’s change of look, with reactions ranging from the woozy face 🥴 to the vomit face 🤮.īefore rainbow-washing, there was “greenwashing,” another form of marketing spin. This week, the American Petroleum Institute hopped on the rainbow-colored bandwagon, adding the classic gradient to its logo on Facebook, Twitter, and Instagram. But those pretty logos are often accused of being a form of “rainbow-washing” - marketing spin that boosts a company’s social justice cred, with little substance behind it. Every year around strawberry season, social media is flooded with logos decked out in rainbow colors, a show of public support for the LGBTQ community. June is Pride Month, and Corporate America won’t let you forget it.
